Yoga Joes are here to remind you to take a moment for yourself by practicing a pose—whether you’re a mom or Marine. They might seem like unconventional messengers, but who better than to help you "keep the inner peace" than these mighty men? Modeled after the classic little green army men, the nine figures strike a variety of poses from the beginner level Downward-Facing Dog all the way to the advanced Headstand. They even display their skills in a clever “mini yoga studio” display complete with a bamboo floor.
Dan Abramson of Brogamats is a San Francisco-based designer who wanted to convince more men, boys, and military veterans to try yoga. He got the idea while at a San Francisco coffee shop with his friend Paul, as they were discussing ways to make yoga more macho. Green army men were not only the perfect metaphor, but the figurines' bodies were already in very gestural poses, almost like they were in iconic yoga asanas. Plus, their classic green platforms could be replaced with yoga mats. The idea evolved to become a message of calm and focus to anyone in need of a little peace.