In 2014, designer Dan Abramson brought the world of yoga to life through tiny green army men. His Yoga Joes with their basic poses like Downward-Facing Dog. Since then, the “Inner Peacekeeping Force” has upped their yoga game and demonstrate some serious flexibility. From the Advanced Side Plank to the Lotus Headstand, these Advanced Yoga Joes will inspire anyone to reach this level of strength and poise.
Dan Abramson of Brogamats is a San Francisco-based designer who wanted to convince more men, boys, and military veterans to try yoga. He got the idea while at a San Francisco coffee shop with his friend Paul, as they were discussing ways to make yoga more macho. Green army men were not only the perfect metaphor, but the figurines' bodies were already in very gestural poses, almost like they were in iconic yoga asanas. Plus, their classic green platforms could be replaced with yoga mats. The idea evolved to become a message of calm and focus to anyone in need of a little peace.